Audit
Before you invest in fixing it, you need to know what's broken.
We audit your website and funnel end to end — technical, commercial and brand — and hand you a report with every leak located, quantified and ranked. No guesswork.
The problem
Fixing things blind costs more than not fixing them
Most businesses know something is off — conversion is low, traffic isn't growing, leads don't close — but don't know exactly where, or what it's costing them. Without that number, any improvement budget is a bet.
And the leak is almost never where people look first: it can be a technical problem invisible to the naked eye, a conversion friction, a gap against real competitors, or all three at once.
The cost
The cost of investing without a diagnosis
Hiring SEO, ads or a redesign without knowing the real cause means paying for the symptom, not the problem.
Every month without a diagnosis is another month losing the same share of opportunities — without knowing which.
Deciding on gut feel when the data is available is the most expensive way to be right only some of the time.
The solution
How we do it
Technical and data audit
We review technical and on-page SEO, performance (Core Web Vitals), WCAG accessibility, tracking and analytics — backed by evidence, not a generic checklist.
Commercial and brand audit
We analyse the conversion funnel, the value proposition, and your brand against real competitors — verified by genuine overlap, not resemblance — plus your paid ads activity.
Prioritised, actionable report
Every finding arrives quantified and ranked by expected impact, with a concrete recommendation — not a list of 80 unordered problems.
Benefits
What changes once the leak is closed
Case in practice
What it looks like in practice
Situation
An ecommerce brand running stores in three countries ran each one in isolation, with no idea which one mattered most to the business or whether they competed with each other.
Intervention
The audit found the three stores were stealing search traffic from each other due to a missing technical connection, and that the real competitors weren't the 'obvious' name in the sector but two others with genuine overlap in product and price.
Result
With the finding quantified and prioritised, the brand decided in weeks — not months — what to fix first and how much it was worth investing.
3
critical leaks found and prioritised
FAQ
About Audit
Where is the leak in your funnel?
Request an audit and we'll tell you with data — including whether this service is what you need or not.