Do you work with Shopify / WooCommerce?

Yes, both — and with custom-built stores. The CRO approach is the same; the implementation differs.

When will I see the impact on sales?

Checkout improvements and cart recovery usually show measurable impact within the first 4-6 weeks, because they act on demand that already exists.

Industries · Ecommerce

Your store doesn't need more visitors. It needs to lose fewer.

Between the product viewed and the purchase completed lies a chain of micro-decisions. Every friction in that chain is margin evaporating.

Typical problems

What we see in ecommerce

Cart abandonment above the benchmark with no active recovery at all

Product pages that don't resolve the doubts holding back the purchase

Checkout with unnecessary steps, surprise costs or missing expected payment methods

Customers who buy once and never return — no lifecycle work

Common leaks

Where exactly it gets lost

The abandoned cart with no response

The vast majority of carts are abandoned. Without a recovery sequence (email/WhatsApp with the saved cart), that purchase intent is lost in full.

Checkout friction

Surprise shipping costs, forced registration and long forms are the three classic abandonment causes — and all three have direct fixes.

The single-purchase customer

Acquiring a new customer costs far more than getting an existing one to repeat. Without post-purchase and repurchase flows, you pay full acquisition for every sale.

Solutions

How they get closed

CRO audit of the full funnel: listing, product page, cart, checkout

Multi-channel cart recovery sequences

Checkout optimisation: steps, fields, payment methods and cost transparency

Lifecycle flows: post-purchase, replenishment, repurchase and winback

Case in practice

What it looks like in your industry

Situation

A B2C store with stable paid traffic converted below 1% and recovered no carts at all.

Intervention

Checkout redesign (from 5 steps to 2), shipping transparency from the product page and a two-touch recovery sequence.

Result

Overall conversion climbed above 1.6% in eight weeks.

+64%

store conversion

FAQ

About ecommerce

How many opportunities is your ecommerce business losing?

Request an industry-specific audit and we'll tell you where the leak is — with data from your own funnel.

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