+32%
technical appointments booked
42min → 3min
first-response time
38%
of leads arrived after hours — now served
Starting situation
Solar panel installer in the Netherlands with an excellent reputation (4.8★, hundreds of reviews) and a steady flow of quote requests through its website. The sales team: two people shared with operations.
The problem
The first reply to each request took 42 minutes on average during office hours — and until Monday if the lead arrived on Friday afternoon. After sending the quote there was no systematic second contact: if the customer didn't reply, the story ended there.
The diagnosis
The funnel audit showed that 38% of requests arrived outside working hours and that 71% of quotes sent received no reply or follow-up. The leak wasn't in acquisition — it was between the form and the appointment.
The implementation
The result
In the first quarter, technical appointments booked rose 32% from the same lead volume, without growing the team. Average first-response time went from 42 minutes to under 3.
Representative, anonymised case based on a typical project in this sector.
The pattern
The leak was never in acquisition.
As in most cases, the company didn't need more leads: it needed to stop losing the ones it already had. That's the diagnosis an audit answers in days.
Want to know what you'd recover?
Request an audit and we'll tell you exactly where your leads are being lost — with data, not opinions.