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Clinics

From 28% to 11% no-shows without hiring more reception staff

28% → 11%

no-show rate

40%

of new appointments via WhatsApp

+9h

of schedule recovered per month

Starting situation

Dental clinic with two treatment rooms and a schedule that looked full on paper. Reception answered the phone between patients; peak-hour calls were lost.

The problem

28% of appointments ended in a no-notice absence. Every empty slot was fixed cost — room, staff — with no revenue. And the only booking channel was that saturated phone: new patients who couldn't get through didn't insist.

The diagnosis

Absences concentrated in appointments booked more than a week ahead with no contact in between. Meanwhile, the call log showed 19% of incoming morning calls went unanswered.

The implementation

01Online and WhatsApp booking integrated with the clinic's real schedule
02Automatic confirmation on booking, a 48-hour reminder with one-tap rescheduling, and a final reminder 3 hours before
03Automatic waiting list: every freed slot is offered to pending patients
04Reactivation flow for check-ups and annual cleanings

The result

No-shows fell from 28% to 11% in ten weeks. WhatsApp booking absorbed 40% of new appointments, unloading the phone — and reception — at peak times.

Representative, anonymised case based on a typical project in this sector.

The pattern

The leak was never in acquisition.

As in most cases, the company didn't need more leads: it needed to stop losing the ones it already had. That's the diagnosis an audit answers in days.

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