B2B ecommerce
The quotes that died in silence: +19% recovered with automatic follow-up
+19%
quotes recovered
64% → 0%
quotes without follow-up
100%
of the pipeline with visible status and value
Starting situation
B2B distributor with an online store and a steady flow of quote requests for volume orders, handled by email from a shared inbox.
The problem
Quotes went out as PDFs by email and the process ended there: no status tracking, no follow-up, no visibility. The ones who didn't reply — the majority — vanished without anyone knowing how many there were or what they were worth.
The diagnosis
We reconstructed three months of history: 64% of quotes sent never received any follow-up, and the accumulated value of that silence exceeded the store's monthly revenue.
The implementation
The result
One in five quotes that used to die in silence ended in an order. The pipeline stopped being a sent folder and became a number management reviews every Monday.
Representative, anonymised case based on a typical project in this sector.
The pattern
The leak was never in acquisition.
As in most cases, the company didn't need more leads: it needed to stop losing the ones it already had. That's the diagnosis an audit answers in days.
Want to know what you'd recover?
Request an audit and we'll tell you exactly where your leads are being lost — with data, not opinions.